Intervening Effect of Information Technology on Msmes Performance during Covid-19 Pandemic
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Internal Factors,
MSME Performance,
Information Technology
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Abstract
During the COVID-19 pandemic, MSMEs or better known in English, Micro, Small and Medium Enterprises (MSMEs) are businesses run by individuals, households or business entities whose criteria are regulated by law. Since the start of the PSBB, all forms of government efforts have been made so that MSMEs can survive this pandemic crisis. This study aims to determine the influence of external and internal factors on the performance of MSMEs with information technology as an intervention variable during the covid-19 pandemic. The population in this study are MSMEs registered at the Creative House of State-Owned Enterprises (BUMN) under the auspices of the State Electricity Company (PLN) (hereinafter referred to as RKB PLN) in Lampung, Indonesia with a sample of 173 MSMEs. Sampling of data in this study using purposive sampling method. This research uses PLS Structural Equation Modeling (SEM) analysis. The results showed that external and internal factors as well as information technology had no significant effect on the performance of MSMEs, while external and internal factors had a positive and significant effect on information technology, and external factors had a positive and significant effect on internal factors.
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