The Impact of the Policy of Imposing Restrictions on Community Activities of Culinary Business Actors in the Coastal Area of Manado City
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Activity Restrictions,
Society,
Culinary Business
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Abstract
Activity restrictions are an effort made by the government in controlling Covid 19 and regulating community activities in various aspects of their lives. Business management is one of the restricted community activities. Culinary business community activities are part of the implementation of this policy. This study was conducted to analyze the impact of the policy of imposing restrictions on the activities of the culinary business community in the Coastal Area of Manado City. Data were collected directly through interviews with business actors and city governments who have responsibilities in micro, small and medium enterprises, made direct observations of various activities carried out in culinary business management and electronically collected documents on various publications related to research topics. . The data were analyzed inductively so that it was found that the policy of imposing restrictions on the activities of the culinary business community had a bad impact due to a decrease in income and an increase in expenses related to the price of business raw materials. However, it has a good impact in terms of managing business activities, especially in marketing because culinary business actors apply drive-thru sales systems and digital marketing.
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