Utilization of New Media in Supporting the Promotion of Tourism Potential by the Tourism Office of North Sulawesi Province

Abstract

The tourism sector is one of the mainstays of the Indonesian government to reap substantial foreign exchange, therefore this sector always needs to be developed, even though since the beginning of 2020 it is still being affected by COVID-19. One way to continue to develop the tourism sector is to promote it through new media, namely through various internet and social media platforms. New media is currently one of the most effective and efficient media in promoting, but it also requires the ability to use it, including the concept of a good message content, and attracting attention, as well as the selection of the right new media and the intensity of its use. attention in the use of the new media for promotion. This research takes place at the North Sulawesi Provincial Tourism Office as an institution that is closely related to the problem of tourism promotion. This research was conducted with a qualitative approach, the main data source is research informants, the reference of this research is of course the Unsrat 2021-2025 strategic plan with the flagship field of Sustainable Tourism with a focus on the economy and human resources supporting tourism. The results of the study found that the use of new media by the tourism office of North Sulawesi province, was not optimal, although it had been used but was still lacking in terms of quality of information which tended to be only internal information of institutions and organizations, then it was still not updated. both in new media with internet and social media platforms.